Run With It: The biggest Caribbean social commentary on the effects of alcohol on our behaviour.
True to form, Mr.Hollis Mapp aka Mr.Killa, a Grenadian, who is now the International Soca Monarch winner has managed to cross various political, social, ideological and cultural barriers of the Caribbean region with his famous hit, “RUN WITH IT” (2019).
But what many have failed to see, is that “RUN WITH IT” is also a brilliantly crafted social commentary about the effects of alcohol on the persona.
In Grenada, we have an alcohol problem.
And one just needs to visit the Community Relations Department of the Royal Grenada Police Force or the Ministry of Health, Ministry of Education and or the Ministry of Social Development, to inquire about the effects that alcohol has on the individual, the family, the community and the cost it has on the country.
It is huge. Alcohol brings in a significant amount of income for Grenada. But just like when we pray for rain, we must expect the mud, so too when we get eco-financial benefits from alcohol, we need to carefully and conscientiously consider the negative effects of alcohol on the social fabric of the Grenadian society.
In fact, in my sexuality self-studies, there is the concept of the “POWER OF THE P*“, but what is becoming the new normal in Grenada is the POWER OF THE RUM. That is to say, an alarming amount of young men who because of alcohol (rum a primer) struggle with impotence aka, “Cannot Stand Up”, aka, not able to have a proper erection.
NOW Mr.Mapp’s “RUN WITH IT” clearly indicated that:
- Some people drink alcohol; rum, as a way of dealing with stress
- Some people are susceptible to alcohol when stress, as oppose to going to sleep or finding an alternative way of stress management
- Alcohol; rum, was the one influencing the behaviour of people, which caused them to “pick up something..and run with it”, indicating the place, position and power that RUM has on people.
- It is the influence of RUM, that is causing some to behave outside of themselves.
It seems to me then that the business community, the political directorate and the religious leaders of Grenada and the wider Caribbean need to look again at alternative economic trusts and programs and projects to help reduce the use and effects of alcoholic, specifical rum so that our Caribbean space will become the “place of choice to live, work, raise families and do business.”
In this regard, thank you Mr.Killa, for using your authenticity and ingenuity to call attention to something; the alcohol problem, that needs national and regional priority.
NOW Caribbean people, let us, “PICK UP [THIS] SOMETHING AND RUN WITH IT” for a better Caribbean.
Vonnie E. James